Japan
Koji Kobayashi
NUS EMBA Class of 2016
Head of Human Insights, Marketing, Japan and Korea Operating Unit
Coca-Cola Japan Company
Where are you now?
I lead the Human Insights group in the marketing department at Coca-Cola for Japan and South Korea, and I’m based in Tokyo, Japan. I lead human-centric brand building in marketing, from innovation, consumer and shopper qualification, to go-to-market in the total beverage portfolio. I recently enjoyed serving as an external speaker for universities including NUS MBA classes, and industry associations. Last year, I had once-in-a-life-time experience to participate in the 2020 Tokyo Olympics Torch Relay as one of the torch bearers to pass the hope and light to the next generations.
How has the NUS EMBA helped shape where you are and what you’re doing now?
The NUS EMBA has helped me build my confidence and network, and given me the skills and perspectives to be future ready.
